PROCESS > ENVIRONMENTS
Spatial thinking for the built environment
I love translating a visual system into signage and wayfinding. Environments are extensions of a brand that you can walk inside. Every wall, window, and fixture has the potential to tell a story. I’ve worked on projects that range from vinyl graphics in conference rooms to full tactile installations in public spaces. My favorite part of the process is getting the plans or elevations, or dimensioned drawings from architects, and coordination with fabricators to create 3D studies or mockups with SketchUp. Every space is an opportunity to create connection, spark emotion, and make people feel.
01 > DISCOVERY
Designing from the ground up.
There are a few different entry points when it comes to environmental design. Sometimes I collaborate directly with architects from the ground up to ensure the brand is embedded into the DNA of the space. Other times, I’m brought in to reimagine existing environments that need revitalization, transforming blank walls or overlooked corners into experiences that work harder for the brand.
02 > CURATING AESTHETICS
Form always follows function.
Once we know the space planning, people flow, and goals of the space, I begin to explore the canvas of the space.
In offices, this might mean conference room walls wrapped in branded graphics, privacy window clings that still let in natural light, or large-scale tactile installations that become focal points.
For real estate, it could be an artful backdrop for a leasing office where first impressions matter most.
With big tech, it’s often about creating micro-environments like cafés, gyms, and lounge areas that each have their own unique identity while still feeling part of a larger ecosystem.
03 > EXECUTION
From architecture
to atmosphere.
The final step is execution. I partner with fabricators, printers, and installation teams to bring ideas to life with precision, from material selection to durability testing. A design doesn’t just have to look good; it has to work in the space for years to come.
At the end of the day, branded environments are about creating spaces where people want to be. And when you’re at work all day, its important to want to be there. I love to create places that inspire, delight, and quietly reinforce what a brand stands for and why people continue entering the space.
Related Projects
300 Kansas
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Brand identity for a new San Francisco development project, positioning the building as a hub for innovation and creativity.
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Art direction and custom artwork designed for a multi-story office space including conference rooms, wall art, mirror clings, and more.
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Atmosphere for A New Multi-family Community
A comprehensive brand identity system designed for Lennar Multifamily Communities, LMC in Fremont California. To be used on marketing collateral and shared recreation spaces for tenants.
The Modern Seattle
Naming and branding a luxury Seattle high-rise
A luxurious brand system inspired by historic artists but built for a new level of luxury living. I also named the building!
