A Brand for a Billionaire’s Private Club Event

Electric Sheep is an arts-focused night life event at The Battery SF, an exclusive members-only club in San Francisco. We designed a bold graphic identity and centerpiece installation that blended high-concept design with nightlife culture. After fabricating a 3D ram’s head sculpture, I collaborated with animators to create projection-mapped visuals that transformed the piece into a living work of art above the DJ booth. Combined with a graphic system of neon color and geometric forms, the branding captured the surreal, immersive energy of the night while honoring The Battery’s refined and luxurious atmosphere.

Senior Designer

Butchershop Creative

San Francisco, CA

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The Process

Fabrication: Fabricated a 3D ram’s head sculpture to anchor the event visually.

Projection Mapping: Partnered with animators to design custom moving visuals that were projection mapped onto the sculpture.

Graphic System: Built a cohesive brand identity, logo, patterns, and color palette to be used in marketing collateral and event materials.

Immersive Experience: Designed the system to evoke late-night energy, with the ram’s head installation serving as the focal point above the DJ booth.

Electric Sheep San Francisco The Battery Brand Identity System and Graphic Design for event by Shawheen Khorshidian Graphic Designer and Creative Director
Electric Sheep San Francisco The Battery Brand Identity System and Graphic Design for event by Shawheen Khorshidian Graphic Designer and Creative Director
Electric Sheep San Francisco The Battery Brand Identity System and Graphic Design for event by Shawheen Khorshidian Graphic Designer and Creative Director
Electric Sheep San Francisco The Battery Brand Identity System and Graphic Design for event by Shawheen Khorshidian Graphic Designer and Creative Director
Electric Sheep San Francisco The Battery Brand Identity System and Graphic Design for event by Shawheen Khorshidian Graphic Designer and Creative Director
Shawheen Khorshidian Graphic Designer and Creative Director - Electric Sheep Logo and Graphic System" – Bold logotype and geometric branding system for event collateral
Shawheen Khorshidian Graphic Designer and Creative Director - Electric Sheep Projection Mapping Visuals" – Animated artwork designed for 3D mapping across the surface of the ram’s head centerpiece
Shawheen Khorshidian Graphic Designer and Creative Director - Electric Sheep Projection Mapping Visuals" – Animated artwork designed for 3D mapping across the surface of the ram’s head centerpiece
Electric Sheep San Francisco The Battery Brand Identity System and Graphic Design for event by Shawheen Khorshidian Graphic Designer and Creative Director
Electric Sheep San Francisco The Battery Brand Identity System and Graphic Design for event by Shawheen Khorshidian Graphic Designer and Creative Director
Electric Sheep San Francisco The Battery Brand Identity System and Graphic Design for event by Shawheen Khorshidian Graphic Designer and Creative Director
Electric Sheep San Francisco The Battery Brand Identity System and Graphic Design for event by Shawheen Khorshidian Graphic Designer and Creative Director
Electric Sheep San Francisco The Battery Brand Identity System and Graphic Design for event by Shawheen Khorshidian Graphic Designer and Creative Director
Electric Sheep San Francisco The Battery Brand Identity System and Graphic Design for event by Shawheen Khorshidian Graphic Designer and Creative Director
Electric Sheep San Francisco The Battery Brand Identity System and Graphic Design for event by Shawheen Khorshidian Graphic Designer and Creative Director
Electric Sheep San Francisco The Battery Brand Identity System and Graphic Design for event by Shawheen Khorshidian Graphic Designer and Creative Director
Electric Sheep San Francisco The Battery Brand Identity System and Graphic Design for event by Shawheen Khorshidian Graphic Designer and Creative Director
Electric Sheep San Francisco The Battery Brand Identity System and Graphic Design for event by Shawheen Khorshidian Graphic Designer and Creative Director
Electric Sheep San Francisco The Battery Brand Identity System and Graphic Design for event by Shawheen Khorshidian Graphic Designer and Creative Director
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