Onward: Conference Branding Oktane 2015

Oktane brings in around 4000 attendees each year and growing. As senior designer and creative director, I led the design and experiential rollout for “Onward,” the theme of Okta’s annual Oktane 2015 user conference, their first major rebrand rollout. Okta sought a high-impact moment to reveal their new brand identity, and we delivered over 300 assets in print and digital formats. Leveraging vibrant neon green accents alongside the refreshed brand palette, we crafted marketing collateral and environmental graphics that generated energy, unity, and momentum throughout the event.

Senior Designer

Butchershop Creative

San Francisco, CA

The Process

Creative Leadership: Directed design strategy and execution as the senior designer

Brand Strategy: Developed a visual launch that married Okta’s new branding with the upbeat “Onward” conference theme.

Thematic Concept: Embedded “Onward” messaging across keynotes, signage, and rally assets to unify the attendee experience.

Collateral Design: Produced cohesive printed and digital materials—event programs, directional signage, stage backdrops, and merch—with vibrant yet refined aesthetics.

Atmospheric Activation: Created immersive visual moments throughout the venue that reinforced the idea of forward motion and fresh beginnings.

Oktane 15 Environmental Signage" – Directional and wayfinding graphics using neon green accents to energize the space

Shawheen Khorshidian Creative Director and Graphic Designer - Oktane 15 Environmental Signage" – Directional and wayfinding graphics using neon green accents to energize the space