A restaurant brand for Facebook’s Menlo Park Headquarters
We partnered with Facebook’s internal culture team to brand Cafe Duo, a halal-inspired restaurant at their Menlo Park campus. As senior designer, I developed the identity system, pitched concepts directly to stakeholders, and collaborated hands-on with vendors to bring the vision to life. The brand extended across menus, sauces, environmental graphics, packaging, and giveaways—designed to reflect both the chef’s aesthetic and the global culture of the workplace.
Senior Designer
Butchershop Creative
San Francisco, CA
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The Process
Collaborated with Facebook’s culture team to brand a workplace restaurant.
Designed a logo and graphic system reflecting the chef’s culinary vision.
Extended the identity across menus, sauces, napkins, packaging, and giveaways.
Created large-scale environmental artwork integrated into the café space.
Partnered with vendors to custom-rip and hand-apply graphics for a crafted finish.
