Atmosphere for Lennar’s new community apartments
While working at Butchershop Creative, I collaborated with the team to develop Lennar Multifamily Communities new graphic system for Aya Living, a residential property in Fremont, California. The design approach blended modern minimalism with warm, welcoming details to reflect the community’s forward-thinking lifestyle. From patterns to signage to environmental graphics, every touchpoint was created to make residents feel at home while reinforcing a lovely sense of atmosphere.
Senior Designer
Butchershop Creative
San Francisco, CA
The Process
Brand guide: Established design pillars to guide a modern, welcoming look and feel.
Identity Foundations: Built a cohesive color palette, typography system, and graphic motifs tailored to the architecture.
Environmental Graphics: Designed feature walls and branded moments for lobby, corridors, and amenity spaces.
Wayfinding System: Created interior/exterior signage hierarchy; ensured ADA compliance and clear circulation.
Material & Fabrication Guidance: Recommended substrates, finishes, and production methods suitable for multifamily.
