"Oktane 16 Environmental Signage" – Wayfinding and directional graphics with vibrant colors and motion-inspired visuals.

Go! Oktane’s 2016 Conference Theme & Brand Identity

This year we introduced “Go” to sustain the forward momentum sparked by the previous years “Onward” campaign. We elevated the visual system with vibrant color overlays, bold photography, and dynamic graphic elements, creating event collateral in print and digital formats that felt energized, immersive, and aligned with Okta’s evolving identity. Keynote speeches from Adam Savage, Co-host and executive producer of Mythbusters and B.J. Novak, actor, writer and director.

Senior Designer

Butchershop Creative

San Francisco, CA

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The Process

Strategic Theme Refresh to move the brand energy and signal the company’s rapid progression.

Creative Leadership in theme development, creative direction, and visual execution

Collateral Cohesion: Designed cohesive marketing materials, stage graphics, signage, programs, digital assets

Atmospheric Energy: Infused the event environment with a sense of motion and vitality, translating theme into experiential design.

Client Gift: Custom Cookies :)

Adam Savage Keynote Speech at Oktane 2016 conference branding and graphic design by shawheen khorshidian creative director and graphic designer
Oktane 2016 conference branding and graphic design by shawheen khorshidian creative director and graphic designer "Oktane 16 Environmental Signage" – Wayfinding and directional graphics with vibrant colors and motion-inspired visuals
"Oktane 16 Photography with Color Overlays" – Action photography treated with bold overlays to convey momentum and energy.
Oktane 2016 conference branding and graphic design by shawheen khorshidian creative director and graphic designer "Oktane 16 Environmental Signage" – Wayfinding and directional graphics with vibrant colors and motion-inspired visuals
Oktane 2016 conference branding and graphic design by shawheen khorshidian creative director and graphic designer "Oktane 16 Environmental Signage" – Wayfinding and directional graphics with vibrant colors and motion-inspired visuals
Oktane 2016 conference branding and graphic design by shawheen khorshidian creative director and graphic designer "Oktane 16 Environmental Signage" – Wayfinding and directional graphics with vibrant colors and motion-inspired visuals
Oktane 2016 conference branding and graphic design by shawheen khorshidian creative director and graphic designer "Oktane 16 Environmental Signage" – Wayfinding and directional graphics with vibrant colors and motion-inspired visuals
"Oktane 16 Event Program Cover" – Printed program featuring dynamic photographic overlays and “Go” theme branding.
Oktane 2016 conference branding and graphic design by shawheen khorshidian creative director and graphic designer "Oktane 16 Environmental Signage" – Wayfinding and directional graphics with vibrant colors and motion-inspired visuals
Oktane 2016 conference branding and graphic design by shawheen khorshidian creative director and graphic designer "Oktane 16 Environmental Signage" – Wayfinding and directional graphics with vibrant colors and motion-inspired visuals.
Oktane 2016 conference branding and graphic design by shawheen khorshidian creative director and graphic designer "Oktane 16 Environmental Signage" – Wayfinding and directional graphics with vibrant colors and motion-inspired visuals.
Oktane 2016 conference branding and graphic design by shawheen khorshidian creative director and graphic designer "Oktane 16 Environmental Signage" – Wayfinding and directional graphics with vibrant colors and motion-inspired visuals
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