Shawheen Khorshidian Creative Director and Graphic Designer -Martin Sign Co. refreshed logo design showcasing full-service signage branding.

Martin Sign Co. Rebrand & Identity Overhaul

Martin Sign Co. is a Bay Area, full-service sign shop known for hands-on craftsmanship—from design and permitting to fabrication and installation. I led a brand refresh that unified their story and elevated credibility: a refined wordmark and typographic system, a flexible color palette, and modular layouts built for quotes, proofs, and large-format applications. The result is a durable, scalable identity that reflects both craft and precision.

Senior Designer
Butchershop Creative
San Francisco, CA

The Process

Refreshed brand identity with visual assets that balance their artisanal roots and tech-forward execution.

Designed a contemporary logo and typographic system reflecting their precise craftsmanship and full-service reliability.

Produced brand collateral—including digital, print, and shop signage—to reinforce consistency throughout client touchpoints.

Elevated their perceived value in a competitive Bay Area market by conveying both quality and innovation.

Shawheen Khorshidian Creative Director and Graphic Designer -Martin Sign Co. refreshed logo design showcasing full-service signage branding.
Shawheen Khorshidian Creative Director and Graphic Designer -Martin Sign Co. refreshed logo design showcasing full-service signage branding.
Shawheen Khorshidian Creative Director and Graphic Designer -Martin Sign Co. refreshed logo design showcasing full-service signage branding.
Shawheen Khorshidian Creative Director and Graphic Designer -Martin Sign Co. refreshed logo design showcasing full-service signage branding.
Shawheen Khorshidian Creative Director and Graphic Designer - Martin Sign Co. refreshed logo design showcasing full-service signage branding Martin Sign Co. identity applied across signage, banners, and installation graphics.
Shawheen Khorshidian Creative Director and Graphic Designer - Martin Sign Co. identity applied across signage, banners, and installation graphics.
Shawheen Khorshidian Creative Director and Graphic Designer - Martin Sign Co. refreshed logo design showcasing full-service signage branding Martin Sign Co. identity applied across signage, banners, and installation graphics.
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