developed a comprehensive brand identity system for Instabase, shaping a visual and strategic language that aligns with their role as a leader in enterprise AI and document automation.

Branding a Series D Silicon Valley Unicorn

A comprehensive brand identity system designed for Instabase, shaping a visual and strategic language that aligns with their role as a leader in enterprise AI and document automation.

Together we established a color palette and visual assets that reflect both technological sophistication and an approachable, human-forward presence. Integrated a modular visual identity to reflect the scalable, component-based architecture of their AI Hub platform.

Senior Designer

Butchershop Creative

San Francisco, CA

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The Process

Aligned Brand & Product Messaging: Grounded the visual identity in Instabase’s mission to unlock unstructured data through intelligent automation, reinforcing trust and innovation.

Humanized Enterprise Tech: Introduced approachable design elements—such as soft motion, welcoming typography, and clear iconography—to balance the complexity of AI with accessibility.

Scalable Design System: Created a visual system capable of adapting across digital platforms, presentations, and product UIs, mirroring how Instabase’s modular ecosystem evolves across use cases.

Instabase logo and brand color palette, illustrating identity system development.
Instabase logo and brand color palette, illustrating identity system development.
Instabase AI Hub branding design, symbolizing enterprise AI and content understanding.
Brand identity system components for Instabase—typography, icons, color assets.
Brand identity system components for Instabase typography, icons, color assets.
Instabase logo and brand color palette, illustrating identity system development.
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