Naming & Identity Design for a Fintech Consultancy

DeRose Cloud Counsel came to me to establish the foundation of their brand identity, beginning with a strategic naming process. Through creative workshops and strategy sessions, we explored how industry leaders approach naming and identified opportunities to create a name that reflected both expertise and innovation.

From there, I guided the client through multiple strategy presentations, exploring logo concepts and visual directions that would resonate with fintech audiences. The final identity balanced professionalism and approachability, positioning DeRose Cloud Counsel as a trusted partner for companies looking to optimize their financial technology output.

Freelance
Brand Strategy
Naming

  • 01

  • 02

  • 03

  • 04

The Process

Discovery Workshops
Uncovered brand values, audience needs, and naming opportunities.

Naming Strategy
Explored industry approaches and frameworks to craft a unique, meaningful name.

Creative Presentations
Shared multiple directions for naming and logo development.

Logo Design Exploration
Refined concepts into a polished, professional identity system.

Final Identity Delivery
Delivered a cohesive brand foundation built for growth in fintech.

Final Logo: “Final DeRose Cloud Counsel logo design with professional, approachable brand identity.”
Logo Presentation Slide: “DeRose Cloud Counsel logo design concepts for fintech consultancy branding.”
Typography Brand Identity Mockup: “Visual identity mockup showcasing DeRose Cloud Counsel branding across digital platforms.”
Naming Presentation Deck: “Naming strategy presentation for fintech consultant brand development.”
Previous

Facebook Headquarters Restaurant
Next

Conference Branding Oktane 2016